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Flutter plugin for Google Mobile Ads, supporting banner, interstitial (full-screen), rewarded and native ads

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Get Started #

This guide is intended for publishers who want to monetize a Flutter app.

Integrating Google Mobile Ads SDK into a Flutter app, which you will do here, is the first step towards displaying AdMob ads and earning revenue. Once the integration is complete, you can choose an ad format to get detailed implementation steps.

The Google Mobile Ads SDK for Flutter currently supports loading and displaying banner, interstitial (full-screen), native ads, and rewarded video ads.

Note: This plugin also contains support for Google Ad Manager. If you are interested in creating and loading an Ad with Ad Manager, you may follow the same prerequisites, platform setup, mobile ads SDK initialization steps outlined in this doc, and see creating and loading an ad with Ad Manager for further instructions.

Prerequisites #

Import the Mobile Ads SDK #

Platform Specific Setup #

iOS #

Update your Info.plist

In your app's ios/Runner/Info.plist file, add a GADApplicationIdentifier key with a string value of your AdMob app ID (identified in the AdMob UI) as shown below:

<key>GADApplicationIdentifier</key>
<string>ca-app-pub-################~##########</string>

You must pass the same value when you initialize the plugin in your Dart code.

See https://developers.google.com/admob/ios/quick-start#update\_your\_infoplist for more information about configuring Info.plist and setting up your App ID.

Android #

Update AndroidManifest.xml

The AdMob App ID must be included in the AndroidManifest.xml. Failure to do so will result in a crash on launch of an app.

Add the AdMob App ID (identified in the AdMob UI) to the app's android/app/src/main/AndroidManifest.xml file by adding a <meta-data> tag with name com.google.android.gms.ads.APPLICATION_ID, as shown below. You can find your App ID in the AdMob UI. For android:value insert your own AdMob App ID in quotes, as shown below.

<manifest>
    <application>
        <!-- Sample AdMob App ID: ca-app-pub-3940256099942544~3347511713 -->
        <meta-data
            android:name="com.google.android.gms.ads.APPLICATION_ID"
            android:value="ca-app-pub-xxxxxxxxxxxxxxxx~yyyyyyyyyy"/>
    </application>
</manifest>

The same value when you initialize the plugin in your Dart code.

See https://goo.gl/fQ2neu for more information about configuring AndroidManifest.xml and setting up the App ID.

Initialize the Mobile Ads SDK #

Before loading ads, have your app initialize the Mobile Ads SDK by calling MobileAds.instance.initialize() which initializes the SDK and returns a Future that finishes once initialization is complete (or after a 30-second timeout). This needs to be done only once, ideally right before running the app.

import 'package:google_mobile_ads/google_mobile_ads.dart';
import 'package:flutter/material.dart';

void main() {
  WidgetsFlutterBinding.ensureInitialized();
  MobileAds.instance.initialize();

  runApp(MyApp());
}

class MyApp extends StatefulWidget {
  @override
  MyAppState createState() => MyAppState();
}

class MyAppState extends State<MyApp> {
  @override
  void initState() {
    super.initState();
    // Load ads.
  }
}

Select an Ad Format #

The Mobile Ads SDK is now imported and you're ready to implement an ad. AdMob offers a number of different ad formats, so you can choose the one that best fits your app's user experience.

  • Banner
    • Rectangular ads that appear at the top or bottom of the device screen. Banner ads stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time. If you're new to mobile advertising, they're a great place to start.
  • Interstitial
    • Full-screen ads that cover the interface of an app until closed by the user. They're best used at natural pauses in the flow of an app's execution, such as between levels of a game or just after a task is completed.
  • Native Ads
    • Customizable ads that match the look and feel of your app. You decide how and where they're placed, so the layout is more consistent with your app's design.
  • Rewarded
    • Ads that reward users for watching short videos and interacting with playable ads and surveys. Good for monetizing free-to-play users.

#Banner Ads

Banner ads occupy a spot within an app's layout, either at the top or bottom of the device screen. They stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time.

This guide shows you how to integrate banner ads from AdMob into a Flutter app. In addition to code snippets and instructions, it also includes information about sizing banners properly and links to additional resources.

Always test with test ads #

When building and testing your apps, make sure you use test ads rather than live, production ads. Failure to do so can lead to suspension of your account.

The easiest way to load test ads is to use our dedicated test ad unit ID for banners:

It's been specially configured to return test ads for every request, and you're free to use it in your own apps while coding, testing, and debugging. Just make sure you replace it with your own ad unit ID before publishing your app.

Instantiate a Banner Ad #

A BannerAd requires an adUnitId, an AdSize, an AdRequest, and an AdListener. An example is shown below as well as more information on each parameter following.

final BannerAd myBanner = BannerAd(
  adUnitId: '<ad unit id>',
  size: AdSize.banner,
  request: AdRequest(),
  listener: AdListener(),
);

The table below lists the standard banner sizes.

Size in dp (WxH) Description AdSize Constant
320x50 Standard Banner banner
320x100 Large Banner largeBanner
320x250 Medium Rectangle mediumRectangle
468x60 Full-Size Banner fullBanner
728x90 Leaderboard leaderboard
Screen width x 32|50|90 Smart Banner Use getSmartBanner(Orientation)

To define a custom banner size, set your desired AdSize, as shown here:

final AdSize adSize = AdSize(300, 50);

Through the use of AdListener, you can listen for lifecycle events, such as when an ad is closed or the user leaves the app. This example implements each method and logs a message to the console:

final AdListener listener = AdListener(
 // Called when an ad is successfully received.
 onAdLoaded: (Ad ad) => print('Ad loaded.'),
 // Called when an ad request failed.
 onAdFailedToLoad: (Ad ad, LoadAdError error) {
   print('Ad failed to load: $error');
 },
 // Called when an ad opens an overlay that covers the screen.
 onAdOpened: (Ad ad) => print('Ad opened.'),
 // Called when an ad removes an overlay that covers the screen.
 onAdClosed: (Ad ad) => print('Ad closed.'),
 // Called when an ad is in the process of leaving the application.
 onApplicationExit: (Ad ad) => print('Left application.'),
);

Load Banner Ad #

After a BannerAd is instantiated, load() must be called before it can be shown on the screen.

myBanner.load();

Display a Banner Ad #

To display a BannerAd as a widget, you must instantiate an AdWidget with a supported ad after calling load(). You can create the widget before calling load(), but load() must be called before adding it to the widget tree.

final AdWidget adWidget = AdWidget(ad: myBanner);

AdWidget inherits from Flutter's Widget class and can be used as any other widget. On iOS, make sure you place the widget in a widget with a specified width and height. Otherwise, your Ad may not be displayed. A BannerAd can be placed in a container with a size that matches the ad:

final Container adContainer = Container(
  alignment: Alignment.center,
  child: adWidget,
  width: myBanner.size.width.toDouble(),
  height: myBanner.size.height.toDouble(),
);

Once an Ad has called load(), it must call dispose() when access to it is no longer needed. The best practice for when to call dispose() is either after the AdWidget is removed from the widget tree or in the AdListener.onAdFailedToLoad callback.

That's it! Your app is now ready to display banner ads.

Interstitial Ad #

Interstitial ads are full-screen ads that cover the interface of their host app. They're typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game. When an app shows an interstitial ad, the user has the choice to either tap on the ad and continue to its destination or close it and return to the app.

This guide explains how to integrate interstitial ads into a Flutter app.

Always test with test ads #

When building and testing your apps, make sure you use test ads rather than live, production ads. Failure to do so can lead to suspension of your account.

The easiest way to load test ads is to use our dedicated test ad unit ID for banners:

It's been specially configured to return test ads for every request, and you're free to use it in your own apps while coding, testing, and debugging. Just make sure you replace it with your own ad unit ID before publishing your app.

Instantiate an Interstitial Ad #

An InterstitialAd requires an adUnitId, an AdRequest, and an AdListener. An example is shown below as well as more information on each parameter following.

final InterstitialAd myInterstitial = BanInterstitialAdnerAd(
  adUnitId: '<ad unit id>',
  request: AdRequest(),
  listener: AdListener(),
);

Interstitial Ad Events #

Through the use of AdListener, you can listen for lifecycle events, such as when an ad is closed or the user leaves the app. This example implements each method and logs a message to the console:

final AdListener listener = AdListener(
 // Called when an ad is successfully received.
 onAdLoaded: (Ad ad) => print('Ad loaded.'),
 // Called when an ad request failed.
 onAdFailedToLoad: (Ad ad, LoadAdError error) {
   print('Ad failed to load: $error');
 },
 // Called when an ad opens an overlay that covers the screen.
 onAdOpened: (Ad ad) => print('Ad opened.'),
 // Called when an ad removes an overlay that covers the screen.
 onAdClosed: (Ad ad) => print('Ad closed.'),
 // Called when an ad is in the process of leaving the application.
 onApplicationExit: (Ad ad) => print('Left application.'),
);

Load Interstitial Ad #

After an InterstitialAd is instantiated, load() must be called before it can be shown on the screen.

myInterstitial.load();

Display an Interstitial Ad #

An InterstitialAd is displayed as an Overlay on top of all app content and is statically placed. Which means it can not be added to the Flutter widget tree. You can choose when to show the add by calling show() after the ad is loaded.

myInterstitial.show();

This method should only be called after load() and the AdListener.onAdLoaded method has been triggered. Once show() is called, an Ad displayed this way can't be removed programmatically and requires user input. Do not call show() more than once for a loaded InterstitialAd. Instead you should load a new ad.

Once an ad has called load(), it must call dispose() when access to it is no longer needed. The best practice for when to call dispose() is in the AdListener.onAdFailedToLoad/AdListener.onAdClosed callbacks.

That's it! Your app is now ready to display interstitial ads.

Next steps #

Native Ads #

Native ads are ad assets that are presented to users via UI components that are native to the platform. They're shown using the same types of views with which you're already building your layouts, and can be formatted to match the visual design of the user experience in which they live. In coding terms, this means that when a native ad loads, your app receives a NativeAd object that contains its assets, and the app (rather than the Google Mobile Ads SDK) is then responsible for displaying them.

Broadly speaking, there are two parts to successfully implementing Native Ads: loading an ad via the SDK and displaying the ad content in your app. This guide is concerned with using the SDK to load native ads.

Platform Setup #

Native Ads are presented to users via UI components that are native to the platform. (e.g. A View on Android or a UIView on iOS).

Since Native Ads require UI components native to a platform, this feature requires additional setup for Android and iOS:

Android #

The Android implementation of the Google Mobile Ads plugin requires a class that implements a NativeAdFactory. A NativeAdFactory contains a method that takes a UnifiedNativeAd and custom options and returns a UnifiedNativeAdView. The UnifiedNativeAdView is what will be displayed in your app.

You can implement this in your MainActivity.java or create a separate class in the same directory as MainActivity.java as seen below:

package my.app.path;

import com.google.android.gms.ads.formats.UnifiedNativeAd;
import com.google.android.gms.ads.formats.UnifiedNativeAdView;
import io.flutter.plugins.googlemobileads.GoogleMobileAdsPlugin.NativeAdFactory;
import java.util.Map;

class NativeAdFactoryExample implements NativeAdFactory {
  @Override
  public UnifiedNativeAdView createNativeAd(
      UnifiedNativeAd nativeAd, Map<String, Object> customOptions) {
    // Create UnifiedNativeAdView
  }
}

Each NativeAdFactory needs to be registered with a factoryId, a unique String identifier, in MainActivity.configureFlutterEngine(FlutterEngine). A NativeAdFactory can be implemented and registered for each unique Native ad layout used by your app or a single one can handle all layouts. The NativeAdFactory should also be unregistered in cleanUpFlutterEngine(engine) when building with add-to-app.

MainActivity.java should look similar to:

package my.app.path;

import io.flutter.embedding.android.FlutterActivity;
import io.flutter.embedding.engine.FlutterEngine;
import io.flutter.plugins.googlemobileads.GoogleMobileAdsPlugin;

public class MainActivity extends FlutterActivity {
  @Override
  public void configureFlutterEngine(FlutterEngine flutterEngine) {
    flutterEngine.getPlugins().add(new GoogleMobileAdsPlugin());
   super.configureFlutterEngine(flutterEngine);

    GoogleMobileAdsPlugin.registerNativeAdFactory(flutterEngine, "adFactoryExample", NativeAdFactoryExample());
  }

  @Override
  public void cleanUpFlutterEngine(FlutterEngine flutterEngine) {
    GoogleMobileAdsPlugin.unregisterNativeAdFactory(flutterEngine, "adFactoryExample");
  }
}

When creating the NativeAd in Dart, the factoryId will need to match the one used to add the factory to GoogleMobileAdsPlugin. In the above code snippet, adFactoryExample is the name of the factoryId. An example NativeAdFactory follows:

package io.flutter.plugins.googlemobileadsexample;

import android.graphics.Color;
import android.view.LayoutInflater;
import android.widget.TextView;
import com.google.android.gms.ads.formats.UnifiedNativeAd;
import com.google.android.gms.ads.formats.UnifiedNativeAdView;
import io.flutter.plugins.googlemobileads.GoogleMobileAdsPlugin.NativeAdFactory;
import java.util.Map;

// my_native_ad.xml can be found at
/* https://github.com/googleads/googleads-mobile-flutter/tree/master/packages/google_mobile_ads/example/android/app/src/main/res/layout
*/
class NativeAdFactoryExample implements NativeAdFactory {
 private final LayoutInflater layoutInflater;

 NativeAdFactoryExample(LayoutInflater layoutInflater) {
   this.layoutInflater = layoutInflater;
 }

 @Override
 public UnifiedNativeAdView createNativeAd(
     UnifiedNativeAd nativeAd, Map<String, Object> customOptions) {
   final UnifiedNativeAdView adView =
       (UnifiedNativeAdView) layoutInflater.inflate(R.layout.my_native_ad, null);
   final TextView headlineView = adView.findViewById(R.id.ad_headline);
   final TextView bodyView = adView.findViewById(R.id.ad_body);

   headlineView.setText(nativeAd.getHeadline());
   bodyView.setText(nativeAd.getBody());

   adView.setBackgroundColor(Color.YELLOW);

   adView.setNativeAd(nativeAd);
   adView.setBodyView(bodyView);
   adView.setHeadlineView(headlineView);
   return adView;
 }
}

iOS #

The iOS implementation of the Google Mobile Ads plugin requires a class that implements a FLTNativeAdFactory. A FLTNativeAdFactory contains a method that takes a GADUnifiedNativeAd and custom options and returns a GADUnifiedNativeAdView. The GADUnifiedNativeAdView is what will be displayed in your app.

The FLTNativeAdFactory protocol can be implemented by AppDelegate or a separate class could be created as seen below:

/* AppDelegate.m */
#import "FLTGoogleMobileAdsPlugin.h"
@interface NativeAdFactoryExample : NSObject<FLTNativeAdFactory>
@end

@implementation NativeAdFactoryExample
- (GADUnifiedNativeAdView *)createNativeAd:(GADUnifiedNativeAd *)nativeAd
                             customOptions:(NSDictionary *)customOptions {
  // Create GADUnifiedNativeAdView
}
@end

Each FLTNativeAdFactory needs to be registered with a factoryId, a unique String identifier, in registerNativeAdFactory:factoryId:nativeAdFactory:. A FLTNativeAdFactory can be implemented and registered for each unique Native ad layout used by your app or a single one can handle all layouts. This is done by importing FLTGoogleMobileAdsPlugin.h and calling registerNativeAdFactory:factoryId:nativeAdFactory: with a FlutterPluginRegistry, a unique identifier for the factory, and the factory itself. The factory also MUST be added after [GeneratedPluginRegistrant registerWithRegistry:self]; has been called.

If this is done in AppDelegate.m, it should look similar to:

#import "FLTGoogleMobileAdsPlugin.h"

@implementation AppDelegate
- (BOOL)application:(UIApplication *)application
    didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
  [GeneratedPluginRegistrant registerWithRegistry:self];

  NativeAdFactoryExample *nativeAdFactory = [[NativeAdFactoryExample alloc] init];
  [FLTGoogleMobileAdsPlugin registerNativeAdFactory:self
                                        factoryId:@"adFactoryExample"
                                  nativeAdFactory:nativeAdFactory];

  return [super application:application didFinishLaunchingWithOptions:launchOptions];
}
@end

When creating the NativeAd in Dart, the factoryID will need to match the one used to add the factory to FLTGoogleMobileAdsPlugin. In the above code snippet, adFactoryExample is the name of the factoryID.An exampleFLTNativeAdFactory` follows:

// The example UnifiedNativeAdView.xib can be found at
/* https://github.com/googleads/googleads-mobile-flutter/blob/master/packages/google_mobile_ads/example/ios/Runner/UnifiedNativeAdView.xib
*/
@interface NativeAdFactoryExample : NSObject <FLTNativeAdFactory>
@end

@implementation NativeAdFactoryExample
- (GADUnifiedNativeAdView *)createNativeAd:(GADUnifiedNativeAd *)nativeAd
                            customOptions:(NSDictionary *)customOptions {
 // Create and place ad in view hierarchy.
 GADUnifiedNativeAdView *adView =
     [[NSBundle mainBundle] loadNibNamed:@"UnifiedNativeAdView" owner:nil options:nil].firstObject;

 // Associate the native ad view with the native ad object. This is
 // required to make the ad clickable.
 adView.nativeAd = nativeAd;

 // Populate the native ad view with the native ad assets.
 // The headline is guaranteed to be present in every native ad.
 ((UILabel *)adView.headlineView).text = nativeAd.headline;

 // These assets are not guaranteed to be present. Check that they are before
 // showing or hiding them.
 ((UILabel *)adView.bodyView).text = nativeAd.body;
 adView.bodyView.hidden = nativeAd.body ? NO : YES;

 [((UIButton *)adView.callToActionView) setTitle:nativeAd.callToAction
                                        forState:UIControlStateNormal];
 adView.callToActionView.hidden = nativeAd.callToAction ? NO : YES;

 ((UIImageView *)adView.iconView).image = nativeAd.icon.image;
 adView.iconView.hidden = nativeAd.icon ? NO : YES;

 ((UILabel *)adView.storeView).text = nativeAd.store;
 adView.storeView.hidden = nativeAd.store ? NO : YES;

 ((UILabel *)adView.priceView).text = nativeAd.price;
 adView.priceView.hidden = nativeAd.price ? NO : YES;

 ((UILabel *)adView.advertiserView).text = nativeAd.advertiser;
 adView.advertiserView.hidden = nativeAd.advertiser ? NO : YES;

 // In order for the SDK to process touch events properly, user interaction
 // should be disabled.
 adView.callToActionView.userInteractionEnabled = NO;

 return adView;
}
@end

Always test with test ads #

When building and testing your apps, make sure you use test ads rather than live, production ads. Failure to do so can lead to suspension of your account.

The easiest way to load test ads is to use our dedicated test ad unit ID for banners:

It's been specially configured to return test ads for every request, and you're free to use it in your own apps while coding, testing, and debugging. Just make sure you replace it with your own ad unit ID before publishing your app.

Instantiate a Native Ad #

A NativeAd requires an adUnitId, a factoryId, an AdRequest, and an AdListener. An example is shown below as well as more information on each parameter following.

final NativeAd myNative = NativeAd(
  adUnitId: '<test id or account id>',
  factoryId: 'adFactoryExample',
  request: AdRequest(),
  listener: AdListener(),
);

Factory Id #

The factoryId will need to match the one used to add the factory to GoogleMobileAdsPlugin on Android and/or the FLTGoogleMobileAdsPlugin on iOS. The same factoryId can be used by both platforms or each can have their own.

Native Ad Events #

Through the use of AdListener, you can listen for lifecycle events, such as when an ad is closed or the user leaves the app. This example implements each method and logs a message to the console:

AdListener(
 // Called when an ad is successfully received.
 onAdLoaded: (Ad ad) => print('Ad loaded.'),
 // Called when an ad request failed.
 onAdFailedToLoad: (Ad ad, LoadAdError error) {
   print('Ad failed to load: $error');
 },
 // Called when an ad opens an overlay that covers the screen.
 onAdOpened: (Ad ad) => print('Ad opened.'),
 // Called when an ad removes an overlay that covers the screen.
 onAdClosed: (Ad ad) => print('Ad closed.'),
 // Called when an ad is in the process of leaving the application.
 onApplicationExit: (Ad ad) => print('Left application.'),
 // Called when a click is recorded for a NativeAd.
 onNativeAdClicked: (NativeAd ad) => print('Ad clicked.'),
 // Called when an impression is recorded for a NativeAd.
 onNativeAdImpression: (NativeAd ad) => print('Ad impression.'),
);

Load Native Ad #

After a NativeAd is instantiated, load() must be called before it can be shown on the screen.

myNative.load();

Display a Native Ad #

To display a NativeAd as a widget, you must instantiate an AdWidget with a supported ad after calling load(). You can create the widget before calling load(), but load() must be called before adding it to the widget tree.

final AdWidget adWidget = AdWidget(ad: myBanner);

AdWidget inherits from Flutter's Widget class and can be used as any other widget. On iOS, make sure you place the widget in a widget with a specified width and height. Otherwise, your Ad may not be displayed.

final Container adContainer = Container(
  alignment: Alignment.center,
  child: adWidget,
  width: 500,
  height: 500,
);

Once an Ad has called load(), it must call dispose() when access to it is no longer needed. The best practice for when to call dispose() is either after the AdWidget is removed from the widget tree or in the AdListener.onAdFailedToLoad callback.

That's it! Your app is now ready to display native ads.

Next steps #

Rewarded Ads #

Rewarded ads are ads that users have the option of interacting with in exchange for in-app rewards. This guide shows you how to integrate rewarded ads from AdMob into a Flutter app.

Always test with test ads #

When building and testing your apps, make sure you use test ads rather than live, production ads. Failure to do so can lead to suspension of your account.

The easiest way to load test ads is to use our dedicated test ad unit ID for banners:

It's been specially configured to return test ads for every request, and you're free to use it in your own apps while coding, testing, and debugging. Just make sure you replace it with your own ad unit ID before publishing your app.

Instantiate a Rewarded Ad #

A RewardedAd requires an adUnitId, an AdRequest, and an AdListener with the onRewardedAdUserEarnedReward callback implemented. An example is shown below as well as more information on each parameter following.

final RewardedAd myRewarded = RewardedAd(
 adUnitId: '<test id or account id>',
 request: AdRequest(),
 listener: AdListener(
   onRewardedAdUserEarnedReward: (RewardedAd ad, RewardItem reward) {
     print(reward.type);
     print(reward.amount);
   },
 ),
);

Rewarded Ad Events #

Through the use of AdListener, you can listen for lifecycle events, such as when an ad is closed or the user leaves the app. This example implements each method and logs a message to the console:

AdListener(
 // Called when an ad is successfully received.
 onAdLoaded: (Ad ad) => print('Ad loaded.'),
 // Called when an ad request failed.
 onAdFailedToLoad: (Ad ad, LoadAdError error) {
   print('Ad failed to load: $error');
 },
 // Called when an ad opens an overlay that covers the screen.
 onAdOpened: (Ad ad) => print('Ad opened.'),
 // Called when an ad removes an overlay that covers the screen.
 onAdClosed: (Ad ad) => print('Ad closed.'),
 // Called when an ad is in the process of leaving the application.
 onApplicationExit: (Ad ad) => print('Left application.'),
 // Called when a RewardedAd triggers a reward.
 onRewardedAdUserEarnedReward: (RewardedAd ad, RewardItem reward) {
   print('Reward earned: $reward');
 },
);

Key Point: Make sure to implement the onRewardedAdUserEarnedReward event to reward the user for watching an ad.

Load Rewarded Ad #

After a RewardedAd is instantiated, load() must be called before it can be shown on the screen.

myRewarded.load();

Display a RewardedAd #

A RewardedAd is displayed as an Overlay is displayed on top of all app content and is statically placed. Which means it can not be displayed this way can't be added to the Flutter widget tree. You can choose when to show the add by calling show() after the ad is loaded.

myRewarded.show();

This method should only be called after load() and the AdListener.onAdLoaded method has been triggered. Once show() is called, an Ad displayed this way can't be removed programmatically and require user input. Do not call show() more than once for a loaded RewardedAd. Instead you should load a new ad.

Once an ad has called load(), it must call dispose() when access to it is no longer needed. The best practice for when to call dispose() is in the AdListener.onAdFailedToLoad and AdListener.onAdClosed and callbacks.

That's it! Your app is now ready to display rewarded ads.

Targeting #

The RequestConfiguration object collects the global configuration for every ad request and is applied by MobileAds.instance.updateRequestConfiguration().

Child-directed setting #

For purposes of the Children's Online Privacy Protection Act (COPPA), there is a setting called "tag for child-directed treatment."

As an app developer, you can indicate whether you want Google to treat your content as child-directed when you make an ad request. If you indicate that you want Google to treat your content as child-directed, we take steps to disable IBA and remarketing ads on that ad request. The setting can be used with all versions of the Google Play services SDK via RequestConfiguration.tagForChildDirectedTreatment():

  • Use the argument TagForChildDirectedTreatment.yes to indicate that you want your content treated as child-directed for the purposes of COPPA.
  • Use the argument TagForChildDirectedTreatment.no to indicate that you don't want your content treated as child-directed for the purposes of COPPA.
  • Use the argument TagForChildDirectedTreatment.unspecified or do not set this tag if you do not wish to indicate how you would like your content treated with respect to COPPA in ad requests.

The following example indicates that you want your content treated as child-directed for purposes of COPPA:

final RequestConfiguration requestConfiguration = RequestConfiguration(
  tagForChildDirectedTreatment: TagForChildDirectedTreatment.yes);
MobileAds.instance.updateRequestConfiguration(requestConfiguration);

You can mark your ad requests to receive treatment for users in the European Economic Area (EEA) under the age of consent. This feature is designed to help facilitate compliance with the General Data Protection Regulation (GDPR). Note that you may have other legal obligations under GDPR. Please review the European Union’s guidance and consult with your own legal counsel. Please remember that Google's tools are designed to facilitate compliance and do not relieve any particular publisher of its obligations under the law. Learn more about how the GDPR affects publishers.

When using this feature, a Tag For Users under the Age of Consent in Europe (TFUA) parameter will be included in the ad request. This parameter disables personalized advertising, including remarketing, for that specific ad request. It also disables requests to third-party ad vendors, such as ad measurement pixels and third-party ad servers.

The setting can be used via RequestConfiguration.tagForUnderAgeOfConsent():

  • Use the argument TagForUnderAgeOfConsent.yes to indicate that you want the request configuration to be handled in a manner suitable for users under the age of consent.
  • Use the argument TagForUnderAgeOfConsent.no to indicates that you don't want the request configuration to be handled in a manner suitable for users under the age of consent.
  • Use the argument TagForUnderAgeOfConsent.unspecified or do not set this tag to indicate that you have not specified whether the ad request should receive treatment for users in the European Economic Area (EEA) under the age of consent. The following example indicates that you want TFUA included in your ad request:
final RequestConfiguration requestConfiguration = RequestConfiguration(
  tagForUnderAgeOfConsent: TagForUnderAgeOfConsent.yes);
MobileAds.instance.updateRequestConfiguration(requestConfiguration);

The tags to enable the Child-directed setting and setTagForUnderAgeOfConsent should not both simultaneously be set to true. If they are, the child-directed setting takes precedence.

Ad Content Filtering #

The setting can be set via RequestConfiguration.maxAdContentRating():

AdMob ads returned for these requests have a content rating at or below that level. The possible values for this network extra are based on digital content label classifications, and should be one of the following MaxAdContentRating objects:

  • MaxAdContentRating.g
  • MaxAdContentRating.pg
  • MaxAdContentRating.t
  • MaxAdContentRating.ma

The following code configures a RequestConfiguration object to specify that ad content returned should correspond to a digital content label designation no higher than G:

final RequestConfiguration requestConfiguration = RequestConfiguration(
  maxAdContentRating: MaxAdContentRating.g);
MobileAds.instance.updateRequestConfiguration(requestConfiguration);

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verified publishergoogle.dev

Metadata

Flutter plugin for Google Mobile Ads, supporting banner, interstitial (full-screen), rewarded and native ads

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unknown (license)

Dependencies

flutter, meta

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