Clicks is how many pings this code has taken. The one STORED counter here and pure vanity: no accrual or payout reads it, pings are coalesced in memory and flushed in batches, and a dropped tally is accepted rather than contending with the money write path. Do not reconcile it against anything.
Conversions is how many of those signups have actually produced positive commission for the caller. Also derived, from the accrual rows, so it is ≤ signups and lags a referral until the first sweep after it spends.
Label is the caller's own note for the link ("twitter", "newsletter"). Cosmetic: trimmed, stripped of control characters, capped at 48 bytes, and never part of the code. "primary" on the link mirrored at approval.
URL is the full shareable link, the brand host plus ?aff=. The host is the deployment's own brand, so a Lux or Zoo install never mints a hanzo.ai link.