conversionCategory property

String? conversionCategory
getter/setter pair

The conversion category of the activity.

Required. Possible string values are:

  • "CONVERSION_CATEGORY_DEFAULT" : Unspecified category (called "Other" externally).
  • "CONVERSION_CATEGORY_PURCHASE" : Purchase, sales, or "order placed" event.
  • "CONVERSION_CATEGORY_SIGNUP" : Signup user action.
  • "CONVERSION_CATEGORY_PAGE_VIEW" : User visiting a page.
  • "CONVERSION_CATEGORY_DOWNLOAD" : Software download action (as for an app). A conversion type that is created as a download type may not have its category changed.
  • "CONVERSION_CATEGORY_BOOM_EVENT" : Boom event (for user list creation). This is an internal-only category.
  • "CONVERSION_CATEGORY_ADD_TO_CART" : The following are conversion categories added as part of go/new-categories-prd. The addition of items to a shopping cart or bag on an advertiser site.
  • "CONVERSION_CATEGORY_BEGIN_CHECKOUT" : When someone enters the checkout flow on an advertiser site.
  • "CONVERSION_CATEGORY_SUBSCRIBE_PAID" : The start of a paid subscription for a product or service.
  • "CONVERSION_CATEGORY_SUBSCRIBE_FREE" : The start of a free subscription for a product or service.
  • "CONVERSION_CATEGORY_PHONE_CALL_LEAD" : A call to indicate interesting in an advertiser's offering. Note: this is different from support calls.
  • "CONVERSION_CATEGORY_IMPORTED_LEAD" : A lead conversion imported from an external source into Google Ads.
  • "CONVERSION_CATEGORY_SUBMIT_LEAD_FORM" : A submission of a form on an advertiser site indicating business interest.
  • "CONVERSION_CATEGORY_BOOK_APPOINTMENT" : A booking of an appointment with an advertiser's business.
  • "CONVERSION_CATEGORY_REQUEST_QUOTE" : A quote or price estimate request.
  • "CONVERSION_CATEGORY_GET_DIRECTIONS" : A search for an advertiser's business location.
  • "CONVERSION_CATEGORY_OUTBOUND_CLICK" : A click to an advertiser's partner site, e.g. a referral.
  • "CONVERSION_CATEGORY_CONTACT" : A call, SMS, email, chat or other type of contact to an advertiser.
  • "CONVERSION_CATEGORY_VIEW_KEY_PAGE" : Key page views (ex: product page, article).
  • "CONVERSION_CATEGORY_ENGAGEMENT" : A website engagement event such as long site time or a GA Smart Goal, intended to be used for GA, Firebase, GA Gold goal imports. This will also be used for YouTube Hosted engagements like Add To Playlist, Likes etc. See go/add-to-playlist-conversion-buyside
  • "CONVERSION_CATEGORY_STORE_VISIT" : A visit to a physical store location.
  • "CONVERSION_CATEGORY_STORE_SALE" : A sale occurring in a physical store.
  • "CONVERSION_CATEGORY_QUALIFIED_LEAD" : End of new conversion categories from go/new-categories-prd. A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser.
  • "CONVERSION_CATEGORY_CONVERTED_LEAD" : A lead conversion imported from an external source into Google Ads, that has further completed a desired stage as defined by the lead gen advertiser.
  • "CONVERSION_CATEGORY_IN_APP_AD_REVENUE" : Conversion event that provides the revenue value of impressions that were shown in-app to users. See go/ad-impression-type.
  • "CONVERSION_CATEGORY_MESSAGE_LEAD" : Message exchanges which indicate an interest in an advertiser's offering.

Implementation

core.String? conversionCategory;