lifetimeValue property
Enable Life Time Value (LTV).
LTV measures lifetime value for users acquired through different channels.
Please see:
Cohort Analysis and
Lifetime Value If
the value of lifetimeValue is false: - The metric values are similar to
the values in the web interface cohort report. - The cohort definition
date ranges must be aligned to the calendar week and month. i.e. while
requesting ga:cohortNthWeek the startDate in the cohort definition
should be a Sunday and the endDate should be the following Saturday, and
for ga:cohortNthMonth, the startDate should be the 1st of the month
and endDate should be the last day of the month. When the lifetimeValue
is true: - The metric values will correspond to the values in the web
interface LifeTime value report. - The Lifetime Value report shows you how
user value (Revenue) and engagement (Appviews, Goal Completions, Sessions,
and Session Duration) grow during the 90 days after a user is acquired. -
The metrics are calculated as a cumulative average per user per the time
increment. - The cohort definition date ranges need not be aligned to the
calendar week and month boundaries. - The viewId must be an
app view ID
Implementation
core.bool? lifetimeValue;