kpiType property

String? kpiType
getter/setter pair

The type of KPI.

Required. Possible string values are:

  • "KPI_TYPE_UNSPECIFIED" : KPI type is not specified or is unknown in this version.
  • "KPI_TYPE_CPM" : The KPI is CPM (cost per mille).
  • "KPI_TYPE_CPC" : The KPI is CPC (cost per click).
  • "KPI_TYPE_CPA" : The KPI is CPA (cost per action).
  • "KPI_TYPE_CTR" : The KPI is CTR (click-through rate) percentage.
  • "KPI_TYPE_VIEWABILITY" : The KPI is Viewability percentage.
  • "KPI_TYPE_CPIAVC" : The KPI is CPIAVC (cost per impression audible and visible at completion).
  • "KPI_TYPE_CPE" : The KPI is CPE (cost per engagement).
  • "KPI_TYPE_CPV" : The KPI is set in CPV (cost per view).
  • "KPI_TYPE_CLICK_CVR" : The KPI is click conversion rate (conversions per click) percentage.
  • "KPI_TYPE_IMPRESSION_CVR" : The KPI is impression conversion rate (conversions per impression) percentage.
  • "KPI_TYPE_VCPM" : The KPI is VCPM (cost per thousand viewable impressions).
  • "KPI_TYPE_VTR" : The KPI is YouTube view rate (YouTube views per impression) percentage.
  • "KPI_TYPE_AUDIO_COMPLETION_RATE" : The KPI is audio completion rate (complete audio listens per impression) percentage.
  • "KPI_TYPE_VIDEO_COMPLETION_RATE" : The KPI is video completion rate (complete video views per impression) percentage.
  • "KPI_TYPE_CPCL" : The KPI is set in CPCL (cost per complete audio listen).
  • "KPI_TYPE_CPCV" : The KPI is set in CPCV (cost per complete video view).
  • "KPI_TYPE_TOS10" : The KPI is set in rate of time on screen 10+ seconds (Percentage of measurable, non-skippable impressions that were on the screen for at least 10 seconds).
  • "KPI_TYPE_MAXIMIZE_PACING" : The KPI is set to maximize brand impact while prioritizing spending the full budget.
  • "KPI_TYPE_CUSTOM_IMPRESSION_VALUE_OVER_COST" : The KPI is set in custom impression value divided by cost.
  • "KPI_TYPE_OTHER" : The KPI is some other value.

Implementation

core.String? kpiType;